Yeah right! Pass it on - Jamie's Ministry of Food

Hello hello,

I was watching Jamie Oliver two weeks ago. And, I wondered why his idea was not working.
Jamie Oliver Food Ministry is about converting a town in England to pass on healthy recipes
and eating healthy. Which, in turn should continue throughout the United Kingdom. It is a very ambitions mission to take on. The key to this show is to have people eat proper food and learn that cooking is easy. Many people resisted the idea and the concept of eating healthy, one of the perceptions amongst participates was that healthy food is boring, dull and has no taste. Secondly, changing for them was a hassle and the lack of motivation makes it hard for them to share recipes. Why?

One of the things I faced years ago was that I didn't like the idea of diet.
Secondly, learn new things about food( My mindset).
Thirdly, making adjustment and transitioning from one to the other.
And yes its hard and I won't disagree.

 Why is it hard to share recipes with friends and family? I find that sometimes it's just not worth talking about it to co-workers, friends or family. The lack of enthusiasm and purpose while the conversation is taking place is a turn off for me. Several of my friends want to diet but do not realize that time, effort and commitment is involved, in making the change.

Back to the topic, Jamie however was able to convince several people to continue the course teach people and get them to pass it on. Success isn't near for Food Ministry program, it has a long way to go. The pass it on trend, needs to address the mentality people have about food and it's consumption.


Anyone, food!

Best,

Rachel